About us - All Sport

Sales from the heart of our company. It all starts here.
Brand-dedicated sales teams invest in a long-term and local connection with our customers, driven by a high level of educational, inspirational and retail support.

We always strive to facilitate the complexity of bringing premium brands to market. Showrooms, sales tools and human interaction define our level of sales service that is highly appreciated by both our brand partners and retailers in the marketplace.

We work very closely with our global sourcing partners to bring our products into Europe, often by sea or by air. Detailed planning and daily communication are key to make sure our products arrive safely and on time at our warehouse in Belgium.

It has always been one of our strategic pillars to have full control of all warehousing activities. In our opinion this is the only way to remain flexible, innovative and responsive to change in a highly dynamic environment. Our warehouse is equiped with efficient IT solutions, and is able to offer value-added services.

The right product, at the right time, at the right place. That's what this is all about.
We work with European logistic partners to deliver this promise to our customers.

Our teams have extended knowledge and expertise in translating the brand message into our marketplace. Through brand and retail marketing initiatives, we support our customers in communicating to the consumer, both offline and online.