Partner of choice for premium sport and lifestyle brands in Europe

We believe in the power of sport.

Delivering the best service in

  1. sales
  2. in-bound
  3. warehousing
  4. out-bound
  5. marketing
  6. visual merchandising
Discover our story
Female athlete running on an outdoor trail in the woods wearing a Nike outfit
Friendly handshake between an All Sport Saleswoman and a happy client
An All Sport employee moving freshly arrived gear to the warehouse
All Sport employees working in a huge clean and tidy warehouse
Administrative All Sport employees handling export requests with the help of a computer
Marketing meeting in All Sport's headquarters
A client and a salesman discussing a Converse Bag in a store supplied by All Sport
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Brands

We partner closely with leading sport and lifestyle brands to bring their story and products into our markets

Official Nike Accessories supplier Official Speedo supplier Official Converse Bags supplier Official Plage Du Sud supplier Official Jordan Accessories supplier

Let us introduce ourselves

« All Sport is a family business with a strong passion for sport. We believe that a healthy and active lifestyle improves the quality of life and are proud to be an important contributor to this goal. »
Clara-Matthée van Puijenbroek All Sport CEO
« I believe that our focused and solution oriented mindset is what sets us apart. By connecting the brand message with the market's reality, we aim to be the missing link for our partners to be succesfull. »
Kristof De Maeyer General Manager
« Since the start, people are at the heart of our company. Our human approach and local presence makes the difference within our industry. »
Christine Vande Walle General Manager

Organization

Reliable and stable distributor with strong local presence

All Sport is a family owned distribution company, established in the 70's in Belgium. Over the years we have built our expertise within the sport & lifestyle industry, where today we are operating in Benelux, France, Spain and Portugal.

Our HQ and warehouse are strategically located in Belgium, the heart of Europe. Our local presence and connection through brand-dedicated sales teams and country offices are crucial to be succesfull in our markets.

4m

Yearly shipped products

3k

Delivered locations

70

Employees

Our brands & territories
3 people at the table

Team

A diverse and international team that comes together as one family

We firmly believe that people make the difference in our business. A human approach combined with a positive mindset and realistic point of view is reflected in our daily actions. Fairness, integrity and respect for each other are our team values. We are a highly passionate team, that works in a focused and efficient way.

Careers

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