Partner of choice for premium sport and lifestyle brands in Europe

We believe in the power of sport.

Delivering the best service in

  1. brand
  2. sales
  3. inbound
  4. warehousing
  5. outbound
  6. marketing
  7. visual merchandising
Female athlete running on an outdoor trail in the woods wearing a Nike outfit
Friendly handshake between an All Sport Saleswoman and a happy client
An All Sport employee moving recently arrived gear to the warehouse
All Sport employees working in a huge clean and tidy warehouse
Administrative All Sport employees handling export requests with the help of a computer
Marketing meeting in All Sport's headquarters
A client and a salesman discussing in a store supplied by All Sport
Scroll to discover more


We partner closely with leading sport and lifestyle brands to bring their story and products into our markets
Official Nike Accessories supplier Official Speedo supplier Official Jordan Accessories supplier Official Sneaker Lab supplier

Let us introduce ourselves

« All Sport is a family business with a strong passion for sport. We believe that a healthy and active lifestyle improves quality of life and are proud to be an important contributor to this goal. »
Clara-Matthée van Puijenbroek All Sport CEO
«  I believe that our focused and solution-oriented mindset is what sets us apart. By connecting the brand message with market reality, we aim to be the missing link in the success of our partners. »
Kristof De Maeyer Chief Operating Officer (COO)
«  People have been at the heart of our company from the very beginning. Our human approach and local presence is what makes a difference within our industry. »
Christine Vande Walle Business Director All Sport (Speedo and Sneaker Lab) - Benelux


Reliable and stable distributor with a strong local presence

All Sport is a family-owned distribution company, established in the 70's in Belgium. Over the years we have built on our expertise within the sport & lifestyle industry and now operate in Benelux, France, Spain and Portugal.
Our HQ and warehouse are strategically located in Belgium, in the heart of Europe. Our local presence and connection through brand-dedicated sales teams and country offices are crucial to success in our markets.

Products shipped every year


Locations in which deliveries are made



Our brands & territories
3 people at the table


A diverse and international team that comes together as one family

We firmly believe that people are what make the difference in our business. A human approach combined with a positive mindset and realistic point of view is reflected in our daily actions. Fairness, integrity and respect for each other are our team values. We are a highly passionate team, that works in a focused and efficient way.


What ?