All Sport is proud to announce the acquisition of the distribution of Dakine for France, Germany, Austria, Spain, Belgium, Netherlands, Poland from January 1st 2025.
Our proven expertise to distribute sports brands through long term partnerships with Nike, Jordan, Speedo, Nike vision and Sneaker Lab will be leveraged to elevate the consumers’ experience with the Dakine brand.
All Sport will drive all aspects of Dakine in Europe, including sales and distribution strategy, Brand marketing, Sports Marketing, Retail Marketing as well as Direct To Consumer website in the future.
All Sport will work in close collaboration with JR286, the Dakine Global licensee.
To drive Dakine in Europe, All Sport is investing in a completely new team of sales, marketing, customer service and distribution experts across Europe. Romain Gardair joined the company as Dakine Europe Director to lead this team and strategy. Romain spent most of his career at Nike EMEA in different categories, sales and account leadership roles.
